Don't Wait for Launch Day! Start Marketing Your Book NOW
You Can Never Market Early Enough in Your Book or Card Journey (Seriously!)
Did I mention you can never start marketing your idea early enough? Seriously, I can't stress this enough. Even before that book is a book, and was just a persistent whisper in your soul (hint, hint: when that happens, it's a message – the world needs what you're brewing). Maybe it started as a blog post that exploded with more to say, or a random idea scribbled in one of your many notebooks, patiently waiting for its moment to shine.
It is never too early to start. I know what you're thinking: "But I don't even know what the cover will look like! The words aren't all there yet! It's just a tiny seed of an idea!" That's okay! That's perfect.
Why? Because you want to bring your audience along for the entire ride! You want them buzzing with excitement, ready to click that "buy" button the moment your masterpiece hits the shelves (digital or otherwise). You want them to feel invested, like they've been part of the journey from that initial spark of inspiration to the finished product. You might even involve them in some of the decisions, making them feel like co-creators of your vision.
Think about it: movie trailers don't show the whole movie, right? They give you a tantalizing glimpse, enough to pique your interest and make you want more. That's what early marketing is all about.
So, how do you bring your audience along for the ride? Here are a few ideas to get those creative juices flowing:
1. Become a Master of Engagement:
Ask for their opinions: Is it the cover design, the font choice, the perfect embellishments for your cards? What would they love to see in a book about your topic? Ask them about anything! Even something as simple as, "Do you also write/read in spaces like this?" (show a picture of your workspace) can create a connection. The possibilities are endless!
Run polls and quizzes: These are fun, interactive ways to get your audience involved and gather valuable feedback. "Which title do you like best?" or "What's your biggest challenge with [your topic]?" are great starting points.
2. Showcase the Creative Process (Behind the Scenes Magic!):
Document your journey: Where do you like to write? Do you prefer pen and paper, or are you a digital devotee? What does your research process look like? Do you have any rituals that help you tap into your creative flow? Share these glimpses into your world!
"Brain dumps" are beautiful: Don't be afraid to show the messy parts! A photo of a whiteboard covered in ideas, a handwritten draft with scribbles and arrows, or even a voice recording of you brainstorming can be fascinating for your audience.
Tease with snippets: Create quote posts featuring powerful lines from your writing. Share short excerpts that leave readers craving more. Don't give everything away, just enough to ignite their curiosity. If you're creating a healing modality or similar, offer bite-sized insights that offer genuine "aha!" moments.
What does your creation station look like?

Plants....
Crystals....
Post it's everywhere
Tidy? Messy?
Serene....
Build Anticipation (The Art of the Tease):
Create a "coming soon" page: Even if your book is months away, a simple landing page with a title, a brief description, and an email signup form can start building your list and generating excitement.
Share progress updates: "Just finished chapter 3!" or "The illustrations for the cards are almost done!" These little updates keep your audience engaged and remind them that something amazing is on the horizon.
Run contests and giveaways: Offer early access to chapters, signed copies, or other goodies to reward your early supporters and generate buzz.
This is just the beginning! Stay tuned for more in-depth tips and tricks. Let me know in the comments which of these ideas you're going to try first, and what other questions you have!
Till next time… keep walking your spiritual path xx
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